“Your brand is not what you sell; it’s the experience you deliver.”
– Tony Hsieh, Former CEO, Zappos
My contributions to Hasbro, Inc., most specifically the Play-Doh brand, exemplify a cohesive design system that I can create for any business.
Brand Purpose Development
Key contributor, Play-Doh’s brand purpose task force.
Brand Refresh, Communication Strategy
Cross-functional brand communication system
