Pixie Pals are a new line of huggable, happy helper toys employing a little heart and a little magic (sound) to sooth toddlers learning to regulate their emotions.

The logo accentuates the positive emotional value of the brand with the heart holding shape, and the “love” and “magic” icons. The modified, playful font combined with warm vibrant colors almost feel animated against the dark brown background, helping to achieve the requested aspirational feel for the 3-5 year old age range.

The combination of the type treatment and high-contrast color palette ensures that the logo will “pop” and be recognizable at small (e-commerce) sizes. The Brand Asset Toolkit brings the brand to life for all applications and safeguards brand consistency while maintaining the visual spirit and sweet tone of voice.