“The Providence G is the grand restoration of the former Providence Gas Company. An iconic luxury apartment building with several on-property dining and entertainment choices…” - www.providenceg.com

Its logo serves as the umbrella brand of the brand’s various properties so it required a simple sophistication that conveyed both the building’s history and its modern amenities. The visual nod to a compass surrounding the “G” alludes to its wide range of properties and experiences.

See more brand applications in the Restaurant & Retail portfolio section.