Dr. Jacqueline Boisvert decided to open her own medical facility/optical shop in her hometown, where she is more often known as sweet, thoughtful and good humored, “Jackie,” rather than the eye care professional. My first charge was to develop a brand identity and graphic direction that would have broad appeal and reflect her professionalism and commitment to exceeding current standards of care, as well as capitalize on her well-known personality. We needed to make it known that Dr. Boisvert was, in fact, Jackie with the familiar face. 

My second charge was to design a dual-purpose storefront that should generate curiosity and be the three-dimensional, living, breathing heart of the brand. It needed to be a welcoming medical office that inspired confidence, promised superior care and offered “above & beyond” customer service. But it would also function as a retail space providing local access to all price points and cutting edge brands, eliminating that trip to the mall. The graphics should inspire us to think Rhode Eyeland first!

See all the brand details in the Restaurant & Retail portfolio section.