Providence G is a luxurious development of one of Providence’s historic gems, the old Providence Gas Company. The complex includes living spaces, rooftop bar, coffee shop, ballroom and two restaurants.

As a contrast to the sleek lobby decor, the G Cafe logo needed to underscore the organic nature of its offering of fair trade coffees and scratch pastries. The hand-illustrated letterforms with intentionally imperfect lines convey the hand-crafted, consciously curated menu, more personally appealing to passers-by.