Garde de la Mer combines classic French coastal fare with modern American technique in a contemporary bistro. Reflective of its cuisine, the branding needed to be rich with detail and inspire patrons to explore the mysteries of the sea. The octopus guarding the GDLM crest in the logo sets the stage. Once the design was developed, I commissioned well-known pen and ink artist to render the sketch in his signature style which resulted in an award-winning, hand-carved gold leaf sign that instantly brings patrons to an older world. Once inside, the decor and wall art I curated create a sense of tasteful simplicity - featuring by “The Bather” art piece, naughtily commanding the bar and promising all a titillating experience.